14 Mar 2012

FASHION: THE FILM PROJECT: Presented by Selfridges

Selfridges, the haven for fashionistas with an eye for the best, are celebrating the unveiling of the Womens Designer Galleries in its London store this week.

The iconic London shop has commissioned The Film Project, a bespoke short film collection that will be presented in a special exhibition opening on March 16th 2012.

The Film Project showcases some of the most exciting creative talent in international fashion including Alexander McQueen, Comme des Garçons, Dries Van Noten, Gareth Pugh and Rick Owens.

Selfridges say they commissioned the collection of films to celebrate the opening of the new Womens Designer Galleries with a very open brief; “the only stipulation was that there was a strong female character at the centre of each film. We wanted each designer to freely express their vision of a woman who they found captivating and inspiring,” said Alannah Weston, Creative Director of Selfridges.

Award-winning set designer Simon Costin was asked to create the extraordinary installation for The Film Project screenings, which is “an experience rather than a conventional exhibition” (via Selfridges).

Fashionistas and film lovers should pop along to the free screenings at the Old Selfridges Hotel from 15 March until 26 March for the full experience, or of course you can also view online at Selfridges.com.